How your mailings make money
Anyone can print an address, fold a piece of paper, and stick it an envelope. What distinguishes Presort Services, Inc. in the direct mail arena is the consultative expertise you get before, during and after your campaign.
We offer a complete end-to-end, one-to-one solution. That means we can help you create a concept, produce it, print it, mail it with the greatest possible postage discount, and handle the redemption on the back end.
It also means we can personalize your mailings to the finest degree, even if you’re sending out thousands of pieces, each to an audience of one. Our direct mail marketing services include:
Campaign design
Mass mailings, targeted offers, multiple contacts – Presort Services can help you design your direct mail campaign for maximum response.
Start-to-finish production
Not sure where to start? Turn the whole job over to Presort Services. Copy, design, printing … the works. At the very least, call us in to consult on graphic design to be sure your piece qualifies for optimal postage discounts.
Database segmentation
A 2 percent response rate used to be satisfactory for direct mail. But as mailing costs have risen, so have expectations. Presort Services can help you create highly targeted mailings that appeal to narrow market segments.
Data entry
We can input customer data gleaned from response mechanisms and marketing promotions, then filter it through your databases to keep them current and ready for your next mailing.
Analysis and reporting
Who redeemed? Who responded? And, most important, was it worth it? If you’re not tracking response, how can you tell what works? Presort Services offers a comprehensive reporting service so you can quantify ROI and make informed decisions about future campaigns.
Fulfillment services
When prospects respond to your offer, Presort Services delivers prompt, accurate fulfillment to convert initial interest into complete satisfaction.
Mailing lists
Make sure your message reaches the right audience. Presort Services can set you up with any consumer or business list you need, whether you want to reach every household in the country or a specific market segment.
To learn more about our direct mail marketing services, please contact us at
info@presortservices.com or call us at 800-968-3737 (Grand Rapids) or
800-887-1959 (Lansing).